Reactivations
Reactivations lists win-backs: one row per subscription that started after the customer had earlier cancelled and, at that moment, held no other active subscription.
What the report answers
Who came back, on which plan, when, how much MRR they bring, when they had previously cancelled, and how many days they were away. A subscription counts as a reactivation only when the same customer has an earlier cancellation strictly before this start, and no other subscription of theirs was active at that start; a customer who keeps one subscription running while starting another is New, not a reactivation. This is the same rule the Reactivation column of the Revenue and MRR report uses, so the two agree.
Summary cards
| Card | What it shows |
|---|---|
| Reactivations in range | "Customers who cancelled earlier and came back with a new subscription in the range." Count of matching rows. |
| Reactivated MRR in range | "Monthly recurring revenue from customers who came back in the range. Counted separately from new MRR." Sum of the rows' monthly amounts, converted to the display currency. |
Filters
| Field | What it does | Default |
|---|---|---|
| Date range | Filters on the reactivation date (the new subscription's start date). Backward presets, default Last 12 months or the saved preset. On screen: "see Date ranges, grouping, sorting and search" | |
| All plans | One chip, an exact match on plan name. On screen: "All plans" | |
| Search | Matches the customer's email or their linked WordPress display name (contains match). On screen: "Search" |
Columns
| Column | What it is |
|---|---|
| Customer | Opens the customer drawer. |
| Plan | The subscription's plan name. |
| Reactivated on | The new subscription's start date. |
| MRR | The reactivated subscription's monthly amount. The only summable column here. |
| Previously cancelled | The customer's earliest cancellation date across all their subscriptions. |
| Gap (days) | Whole days from that earliest cancellation to the new start, floored at 0. |
Rows come from every connected source combined. A reactivated subscription that has since cancelled still lists, with its current monthly amount; the row's current status is not a criterion.
Sorting and grouping
Reactivated on and Gap (days) are sortable; the default order is reactivation date, newest first. Group by offers "Plan / product" (inline grouped table with subtotals) and "Month" (collapsed accordion by reactivation month, newest first, with Count and MRR per month).
The drawer
Clicking a row's Customer name slides in the customer drawer with that customer's lifetime value, active subscriptions, cancellation reasons and last 20 payments. See Customers and the customer drawer for the full drawer contents.